#16: April Dunford | Positioning Your Startup to Make It Awesome

I’m pumped to share this episode with you all. Here, I’m chatting with a startup executive April Dunford about startup positioning, product market fit and creating a market category.

Here are some of the things you will know about:

  • How April got into marketing

  • Product/service positioning and why it’s so hard for businesses to get right

  • April’s book recommendations

Before you go, please leave a ⭐⭐⭐⭐⭐⭐ review and share the podcast with your friends! Be sure to check out more insights on my Instagram @sergeyross.live and follow my Facebook page @sergeyrosslive.

Follow April and her work:

Website LinkedIn Twitter

Grab a set of awesome books April recommends:

Positioning: The Battle for Your Mind Amazon

Crossing the Chasm Amazon

The Four Steps to the Epiphany Amazon