#58 Doug Kessler on creating Engaging B2B content for your audience
So excited to talk to Doug Kessler about one of my favourite topics - creating engaging content for your audience.
Doug is co-founder and creative director of Velocity Partners, the London- and New York-based B2B multi-award winning marketing agency. Doug wrote a lot of very strong content pieces like “the B2B Content Strategy Checklist, Insane Honesty in Content Marketing and Crap: Why the Biggest Threat to Content Marketing is Content Marketing”.
In this interview we cover different angles of content such as:
what b2b can learn from b2c
Doug’s 5 step storytelling framework and how you can apply it
what can you do better as a marketer right now
If you’d like to share what you think about this episode, connect with me on Linkedin
Resources mentioned on the show:
“Marketing Myopia” article by Theodore Levitt
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
Find out more at https://sergey-ross-podcast.pinecast.co