#74 Ad ideas that make people say “f*ck me that’s good!” (with Paul Mellor)
89% of all ads are immediately forgotten. Creative ads are born when the client is crystal clear on their goal, and trusts talented marketers to do their job. Marketing disruptor and loudmouth Paul Mellor was on Media Camp to share his experience and unfiltered opinions. This episode is not for the faint of heart.
You’ll hear about:
- why “creative process” is bullshit - and what Paul prefers instead
- where to find the best ideas that will speak to customers
- how many people should ideally be on your team
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