#79 How to Win the Content Treadmill Race with John Collins

Journalists make excellent content marketers because they already have the crucial skill of creating a large amount of quality content under pressure. But, John Collins, director of content at Intercom believes that quality, engagement and strategic thinking beat quantity any day. Tune in to learn:

  • how to optimize your content format for different consumer preferences
  • why 1 piece of thoughtful, engaging content is better than churning out 5 pieces a day
  • what kind of podcasts you can successfully launch right now

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