#25 Steve Watt | Beyond “Best Practices” - What Fear Holds B2B Marketers Back?

It’s no doubt… Most of our learnings come at the end of a comfort zone.

So this time I had a pleasure to sit down with Steve Watt to talk about what holds B2B marketers back, culture of testing everything, his career and much more.

Steve is a co-founder of Toronto ABM Summit, ABM strategist at Quarry (marketing firm exclusive to B2B tech) and VP of marketing at Avanti software (which creates a better employee experience, from hire to retire).

Here’s what we cover in this episode:

  • Turkey Bazaar Marketing vs SaaS Business Marketing is it really different?
  • Culture of “test driving everything” and how it relates to Account Based Marketing
  • Numbers Game vs Personalization in Marketing
  • What was the best investment Steve has made in his career

Before you go, please leave a ⭐⭐⭐⭐⭐⭐ review on Apple Podcast and share the podcast with your friends! Be sure to check out more insights on my LinkedIn page.

Follow Steve on LinkedIn:

LinkedIn Twitter

And get Steve’s book suggestions:

Playing to Win: How Strategy Really Works Amazon

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Amazon

The Goal: A Process of Ongoing Improvement Amazon

The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win Amazon

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry Amazon

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Amazon

Beloved Brands: The playbook for how to build a brand your consumers will love Amazon

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Amazon

Steve’s favourite meet-ups in Toronto

Toronto Account Based Marketing Pioneers https://www.meetup.com/Toronto-Account-Based-Marketing-Pioneers/

GrowthToronto https://www.meetup.com/Growth-Hacking-Toronto/

And check out FlipMyFunnel Podcast if you are into Account Based Marketing

Find out more at https://sergey-ross-podcast.pinecast.co