#25 Steve Watt | Beyond “Best Practices” - What Fear Holds B2B Marketers Back?
It’s no doubt… Most of our learnings come at the end of a comfort zone.
So this time I had a pleasure to sit down with Steve Watt to talk about what holds B2B marketers back, culture of testing everything, his career and much more.
Steve is a co-founder of Toronto ABM Summit, ABM strategist at Quarry (marketing firm exclusive to B2B tech) and VP of marketing at Avanti software (which creates a better employee experience, from hire to retire).
Here’s what we cover in this episode:
- Turkey Bazaar Marketing vs SaaS Business Marketing is it really different?
- Culture of “test driving everything” and how it relates to Account Based Marketing
- Numbers Game vs Personalization in Marketing
- What was the best investment Steve has made in his career
Follow Steve on LinkedIn:
And get Steve’s book suggestions:
Playing to Win: How Strategy Really Works Amazon
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Amazon
The Goal: A Process of Ongoing Improvement Amazon
The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win Amazon
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Amazon
Beloved Brands: The playbook for how to build a brand your consumers will love Amazon
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Amazon
Steve’s favourite meet-ups in Toronto
Toronto Account Based Marketing Pioneers https://www.meetup.com/Toronto-Account-Based-Marketing-Pioneers/
And check out FlipMyFunnel Podcast if you are into Account Based Marketing
Find out more at https://sergey-ross-podcast.pinecast.co