#80 Applying B2C strategies to B2B marketing with Bill Macaitis (former Slack CMO)

B2B companies can learn a TON from B2C and create vibrant brands audiences relate to. Bill Macaitis shares a few excellent marketing examples from his bag of tricks that helped him build brands like Zendesk, Slack and Salesforce. Key takeaways:

• why qualitative measurement of campaigns will lead to a better long term brand strategy
• how a strong content marketing strategy aligns content with the product

how to find and create simple moments of delight in B2B software Mentions: Manager Tools podcast Connect with Bill on Linkedin

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