#13: Security Is Who You Are Physically | Gaelan Love on Sergey Ross Podcast

I’ve met with a marketing director of a biometric security startup BioConnect, Gaelan Love.

He comes from the world of Microsoft and shares his thoughts on:

  • BioConnect and how it is going to improve biometric security
  • B2B marketing strategy for BioConnect and why its a good starting point
  • Lead forms and gated content

Show Notes

There are three levels to identity and the first one is what you know…[04:31]

There is a balance between authentic marketing and automation software…[11:40]

Gaelan’s recent book recommendation is New Power: How Power Works in Our Hyperconnected World--and How to Make It Work for You…[20:08]

New Power: How Power Works in Our Hyperconnected World

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