#70 You need to post more: doing marketing basics right (with Zineb Layachi)
In today’s episode of Media Camp I’m interviewing Zineb Layachi, CMO in residence at Adinton Technologies and a co-founder of Pitchslap (a weekly pitching show).
We are not talking about new fancy marketing tactics here, rather the importance of doing the fundamentals right.
You’ll hear about:
- why doing customer discovery benefits marketing as much as your product
- how to change founders mindset about what good marketing is
- how to create educational content to attract people who want to buy
- where can you find content ideas
Connect with Zineb on Linkedin
If you are into startups, check out the weekly pitching show called Pitchslap
Say HI to me on Linkedin