#70 You need to post more: doing marketing basics right (with Zineb Layachi)

In today’s episode of Media Camp I’m interviewing Zineb Layachi, CMO in residence at Adinton Technologies and a co-founder of Pitchslap (a weekly pitching show).

We are not talking about new fancy marketing tactics here, rather the importance of doing the fundamentals right.

You’ll hear about:

• why doing customer discovery benefits marketing as much as your product
• how to change founders mindset about what good marketing is
• how to create educational content to attract people who want to buy
• where can you find content ideas

Connect with Zineb on Linkedin

If you are into startups, check out the weekly pitching show called Pitchslap

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