#4: X-Factor For Companies Now Are People | Cody Royle on Sergey Ross Podcast

My guest today is a Co-Founder of endurance sport…
My guest today is a Co-Founder of endurance sports business “Inner Voice”, the head coach of AFL Team Canada and the author of the book “Where Others Won’t” - Cody Royle.
Cody shares his story of coming to Canada from Australia, lessons he learned as a sports coach and how the expertise from the world of sports must be applied in the business world.
**SHOW NOTES
Cody went from a really successful job, very high salary, in Australia to working minimum wage…[4:09]
Everyone was running around me, playing normal and I was outthinking myself…[6:45]
Paralysis by analysis can actually aid you…[8:06]
Do what you love, do what you good at and do it better than other people…[11:40]
Cody explains the idea behind alternative MBA program by Seth Godin…[15:03]
When you are able to say it’s a better idea than what we are doing (rather than it’s my idea) that’s when you see real success…[19:15]
Foundational idea behind the book is people are a competitive advantage…[20:05]
In business we don’t practice adverse situations only fire alarm training…[23:20]
We need to celebrate failure and practice failure…[23:35]
You see the real innovation in companies before they go public…[26:48]
The notion of A-Players and B-Players doesn’t really exist…[29:21]
There is almost an argument to go against data…[33:59]
Cody talks about how accountability to the whole team helps to maintain discipline…[40:25]
The general public thinks that pro sports teams care about winning…[44:00]
Instead of goal oriented we have to be journey oriented…[46:32]
You have absolutely no control over the outcome in competition…[49:59]
Goal setting is great, but you have to be obsessed over process…[50:52]
**Follow Cody Royle Online
Website: www.codyroyle.com Medium: medium.com/@codyroyle LinkedIn: www.linkedin.com/in/codyroyle/ Twitter: twitter.com/codyroyle