#67 VP of Content and Community at Drift shares how to build your own content strategy framework

In this interview, I had a pleasure to talk to Mark Kilens, VP of Content and Community at Drift. Previously he was leading Hubspot Academy content model as a VP.

Mark is one of the most energetic guests I had on the show. He shares excellent advice on:

  • building content hubs (like Hubspot Academy and Drift Insider) for your B2B SaaS business
  • his favourite content frameworks (that you can steal)
  • webinars vs podcasts: what's broken and what works well
  • and more content strategy bits like setting your goals based on target revenue

You’ll enjoy this episode a lot.

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