#67 VP of Content and Community at Drift shares how to build your own content strategy framework
In this interview, I had a pleasure to talk to Mark Kilens, VP of Content and Community at Drift. Previously he was leading Hubspot Academy content model as a VP.
Mark is one of the most energetic guests I had on the show. He shares excellent advice on:
- building content hubs (like Hubspot Academy and Drift Insider) for your B2B SaaS business
- his favourite content frameworks (that you can steal)
- webinars vs podcasts: what's broken and what works well
- and more content strategy bits like setting your goals based on target revenue
You’ll enjoy this episode a lot.
Say HI to me on Linkedin