#59 Elle Woulfe on why micro-content works and how to lead a marketing team
In today’s interview I’m talking to a brilliant marketer Elle Woulfe who is now a VP of Marketing at InVision.
Elle spent decades in the industry and was at Eloqua in the very early days when nobody knew what the heck marketing automation software even was.
We are chatting on a bunch of topics:
How to lead a marketing team and keep each member accountable and driven
What content formats work well today and will in the future
How to approach creating content that matches your buyer
MQL’s vs “more pipeline” and less leads
And some of the cool career related questions
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Find out more at https://sergey-ross-podcast.pinecast.co