#59 Elle Woulfe on why micro-content works and how to lead a marketing team

In today’s interview I’m talking to a brilliant marketer Elle Woulfe who is now a VP of Marketing at InVision.

Elle spent decades in the industry and was at Eloqua in the very early days when nobody knew what the heck marketing automation software even was.

We are chatting on a bunch of topics:

  • How to lead a marketing team and keep each member accountable and driven

  • What content formats work well today and will in the future

  • How to approach creating content that matches your buyer

  • MQL’s vs “more pipeline” and less leads

  • And some of the cool career related questions

Connect with Elle on Linkedin Check out Elle’s very own podcast called Further Podcast

If you’d like to share what you think about this episode, message with me on Linkedin

Find out more at https://sergey-ross-podcast.pinecast.co